“In some ways, it’s a race to parity,” said Bret Kinsella, the founder and editor of Voicebot.ai, which monitors the voice space. Over time, the two tech companies are expected to minimize the differences between their platforms. Personalization is one feature that distinguishes Google’s voice platform from Amazon’s. More than 50 million voice-powered speaker devices are installed in the United States, with around 70 percent of the voice device market belonging to Amazon, followed by Google with around 24 percent, according to Consumer Intelligence Research Partners. Yahoo Sports built a fantasy football Alexa skill in 2016 that allowed users to do things like monitor their scores and track the health of their rosters’ players daily fantasy brand DraftKings launched an Alexa skill that lets users check how many points players had scored. The fantasy sports audience in the United States and Canada has more than doubled over the past decade to more than 59 million in 2017, according to the Fantasy Sports Trade Association, a trade group.ĬBS Sports isn’t the first publisher to take a stab at building apps oriented around fantasy sports. The broadcaster wouldn’t say how many fantasy sports players it has. On average, CBS Sports’ fantasy players visit CBS Sports’ site five times more often and view 10 times more pages than non-fantasy players. CBS Sports’s fantasy audience is already quite loyal. With monetization on voice activated devices is still a way off, publishers are using them to grow engagement and loyalty-building. “We know what the most popular search terms are, and we know what problems they’re solving.” “We tried to focus in on the real basic questions,” CBS Sports Digital evp and gm Jeff Gerttula said. To figure out what its action should do, a team at CBS Sportsline, which provides information about betting odds, focused on content that was most popular among fantasy sports players during the NFL season.
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